Leaders in Online Qualitative Technology Work to Bridge the Gap Between Data Collection and Analysis

Lumivero, developers of popular qualitative data analysis software NVivo, has announced a partnership with itracks, creators of itracks Realtime and Board software platforms for qualitative data collection. This collaboration aims to improve research experience through effortless focus group organization, ultimately breaking down silos between online qualitative data collection and analysis.

In the shorter-term, researchers can look forward to benefits including streamlined data collection and analysis journeys. The long-term vision is for full integration between NVivo software solutions and itracks, allowing users to access all their data in one place without needing to download or upload files in between. This will enable qualitative researchers to get closer to realizing the full potential of online qual.

'We're proud of the innovations we've brought to the industry in terms of conducting focus groups, interviews, and online discussion boards,' said Garnette Weber, CEO and co-founder of itracks. 'But we know that data collection is only half the story. We're thrilled to be partnering with such established leaders in the world of qualitative research software.'

This partnership will help researchers work more efficiently, allowing them to spend less time on tedious tasks and more time asking complex questions of their data. With NVivo's powerful capabilities to interpret data, researchers can uncover new insights and make better-informed decisions.

'Our mission at Lumivero is to bring trusted research, decision-making, and organization tools together that enable professionals to work more efficiently and uncover new insights with their data,' said Gareth Morrison, CEO of Lumivero. 'By partnering with the industry's most advanced focus group and interview software, we have a fantastic opportunity to bridge the gap between qualitative data collection and analysis.'

NVivo is a qualitative data analysis software designed for working with rich text and multimedia information from various sources, including surveys, interviews, articles, video, email, social media, and web content. With NVivo, users can import and work with research data from virtually any source, making it easy to organize and manage their qualitative data.

The partnership between Lumivero and itracks will help bridge the gap between online qualitative data collection and analysis, improving efficiency and deepening the insights gathered by qualitative researchers around the globe. With NVivo and itracks working together, researchers can expect a seamless experience from data collection to analysis, allowing them to focus on what matters most - uncovering new insights and making better-informed decisions.

Available on some School student PCs, NVivo is a powerful tool for qualitative research that has revolutionized the way researchers work with rich text and multimedia information. With its advanced capabilities and seamless integration with itracks, researchers can expect to achieve more in less time.

N vivo software